Meet our Team
Hardy Financial Group
We're a small team, and we focus on each client more than any institution or bank could possibly. Put a face to our team, and say hello to our passionate and dedicated advisors.
Owner / Advisor
Rob was born in Edmonton but lived in Vermilion until he was 14 years old then moved back to Edmonton with his family.
Rob had a 9-year career in retail sales and management before turning his focus to the Financial Services Industry in 2006. In 2008, Rob and his dad, Al Hardy opened Hardy Financial Group together and have been servicing clients in BC, Alberta, and Saskatchewan ever since.
He is continually trying to upgrade and advance internal systems to achieve the highest levels of service and support possible because everyone deserves the same high level of service.
Outside of work Rob enjoys almost every sport imaginable and has spent many hours the last few years coaching St. Albert Baseball, Hockey and Soccer for his sons.
Owner / Office Manager
Alessandra started with Hardy Financial Group 13 years ago helping her husband Rob and father-in-law Al as the administrator in the office.
Since then, Alessandra had left the role in 2014 to have her first son and in 2016 have her second son.
Currently, she continues managing the offices in Edmonton and Vermilion as well as taken the role of Marketing and Communications for clients.
Outside of work, Alessandra is busy with her two young sons exploring the outdoors, skating, hiking, biking, playing sports etc.
Al Hardy was raised on the farm in Cut Knife, SK until he graduated. He worked retail for 13 years until 1981 when he and his family to Vermilion, Alberta to open Hardy’s Department Store. In 1983, Al Hardy started in the Insurance and Financial Industry and eventually relocated to Edmonton, Alberta in 1992.
In 2008, Al Hardy and his son Rob had decided to start Hardy Financial Group together and have been working together ever since. In 2017, Hardy Financial Group was put in the hands of his son Rob.
Al’s “semi-retired” days are spent enjoying time in the summer with his wife at their cabin in Saskatchewan golfing and relaxing. In the winter months Al and his wife spend some time in Phoenix and Hawaii.
Administrative Assistant-Edmonton Office
Sheila has lived in Edmonton her whole life and in 1990, she started working in the financial and insurance industry.
She has an Accounting and Secretarial/Office Administration diploma from NAIT and absolutely enjoys the customer service aspect of her role with Hardy Financial Group since she joined in 2018.
Outside of work, Sheila enjoys camping and hiking with her husband and 2 year old German Shepherd Zoso.
Administrative Assistant-Vermilion Office
Carla was raised in Innisfree, Alberta & after 12 years of living in Edmonton & Calgary, moved back to the homeland in 2005.
After working retail for 8 years and raising her children, she starting working for Leckie & Associates LLP accounting firm as an Administrative Assistant in Vermilion. In 2008, Carla started working for MacDuff Financial then continued with Hardy Financial Group when they took over in 2016 and has been the face of the office ever since!
She loves working in a small-town and knowing almost all our clients has been amazing for her. Whether they just drop by to say hi or give her a smile and a wave at the grocery store or hockey rink…the people are her favorite part! Being apart of their lives professionally and personally is incredibly special to her. Having that level of trust within our community is what makes it stronger!
Most recently she had purchased a farm and loving being back living the country life! When Carla is not in the office you can find her taking care of her piece of heaven, feeding the cattle, fixing fence, or baling! Some call it the middle of nowhere…she calls it “The centre of my world”!
Now that you know us
Take a look at our services
Discover the variety of financial services available to all of our clients. Grow and protect your money more with Hardy Financial Group.